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Oct 30, 2015

Must Know Online Marketing Terms

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting.

SEM (Search Engine Marketing)

A type of internet marketing that revolves around optimizing websites for search engines like Google, Bing, and Yahoo!.

SEO (Search Engine Optimization)

Using specific online marketing strategies to make your website more visible in the free/organic listings section of search engines.

PPC (Pay Per Click)

A type of online advertising where the marketer pays the advertiser (search engine) a designated amount for consumer clicks.

CPC (Cost Per Click)

Another fancy name for pay per click.

CTR (Click through Rate)

A metric that tells you how many users are clicking on a specific link.

DA (Domain Authority)

A metric that tells you how powerful a site is based on size, age, and popularity.

PR (PageRank)

A Google metric that tells you how influential a website is. PageRank scores range from 1-10.

ROAS (Return on Advertising Spending)

Revenue divided by the cost of the ad.

ROI (Return on Investment)

A metric used to measure cost and efficacy of your advertising campaign.

Oct 30, 2015

Fun Online Promotion Ideas

Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns.

#1 – Host a Giveaway

The second anyone says the word “free,” it sparks attention. Try promoting your products by offering a fun, free giveaway on any of your social media sites.

#2 – Have a Contest

Provide a way for your followers to become winners. It’s a great way to expand your reach and hone in on the creativity of your best customers. Dream up a fun contest that requires participants to like and share your social media sites when they enter their contest submission. Then, announce the winner publicly.

#3 – YouTube

YouTube videos are fairly inexpensive to make and spread like wildfire. Make a cool YouTube video and upload it to your social media sites, or challenge your followers to make their own YouTube video about your company (this is a great contest idea).

#4 – Participate Online

Sometimes we get so used to pumping out our own content that we forget how important it is to react to others’ content. A great way to engage followers is to follow others, respond to their updates, offer insightful comments, and share their interesting content.

#5 – Outsource

Sometimes all you need is a fresh view on your online marketing strategy. Try outsourcing one of your advertising projects to a creative company like AAA Online Savings.

Oct 30, 2015

How do Broken Links Affect SEO?

When web developers delete a linked page, place an incorrect URL in a text link, or change a URL address without correctly updating the URL, a broken link is created. In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error. Every website experiences a few broken links now and then, and a few may not destroy your website’s life, but there are a lot of reasons to beware of excess 404 errors on your website. Here are a few reasons why broken links are no bueno.

Broken Links Negatively Affect SEO

It’s important to understand that one of the ways search engines rank websites is by crawling their links. If there are dead links on your website, it can stop search engine spiders from crawling your site and, thus, indexing it. One of the first things our SEO experts will do at AAA Online Savings is check for any broken links and fix them right away.

Broken Links Turn Users Away

I don’t know about you, but the second I click on a potentially great link in hopes of obtaining information and get a 404 return error instead, I get annoyed and stop taking that website seriously. 404 errors encourage users to move on to the next site rather than stick around and hope they will get the information they need from a broken page. When users get broken link errors, it can affect your repeat user ratio and affect your website’s conversion rates. It’s just worth it to fix those broken links.

Google Frowns Upon Dead Links

Out of all the search engines to impress, Google should be at the top of your list. Google is all about providing a user friendly experience, which includes protecting users against websites with broken links. If you want to rank well with Google, fix your excess broken links.

If you are not sure if you have broken links or how to fix them, contact AAA Online Savings  today! We are here to help you make your website more search engine friendly with a solid online marketing strategy.

Oct 30, 2015

How Much Does it Cost to Build a Website?

As organized people, we often like to put a price on everything. When possible, we want to be able to budget everything out to the penny, so we can know exactly how much money we should allocate to other business expenses like rent, paying employees, taxes, developing products, insurance, marketing, and more. While defining a precise budget is a great idea for a lot of reasons, it’s also a bit difficult when it comes to pricing out a website. Here are some reasons why it’s difficult to say exactly how much it costs to build a website and what you can do about it.

1. Websites have a variety of potential features

Since websites aren’t standard across the board, it’s difficult for any website developer to offer a strict quote. For example, someone who wants a simple landing page designed wouldn’t need to pay nearly as much as a large business that needs a complex website with separate logins for each of their customers. While these examples represent two extremes, it gives a good idea of how much variation exists when it comes to website design.

2. Websites have different starting points

A lot of the time, different people are in different positions when it comes to requesting web design from a company. For example, a web designer will consider all of the following potential questions before giving you a quote:

  • Are you looking for a quick redesign or a brand new site?
  • Do you have content, or will content creation be part of the package?
  • Will you be looking for SEO services in addition to web design?
  • Do you need a blog with your website?
  • Do you have graphics created, or will you need help from a graphic designer?
  • Are you interested in any multimedia?
  • Will you need help maintaining the site, or will you handle that on your own?

Each of these factors will play a role in how much it could potentially cost to build a website.

3. Building a website requires help from more than one person

Websites should be viewed as a service rather than a product because of everything that goes into building a website. For example, you will need to find the following services in order to get your website off the ground:

  • Domain name
  • Web hosting service
  • Site planning, site design, and site development
  • Site maintenance
  • Search engine optimization services
  • Other marketing services

As you can see, a lot goes into getting a website up and running and you often will consult with different companies for each step in the process. The price of each of these services varies from company to company.

What to do about it?

Because of each of the factors listed above, it’s nearly impossible to put an exact number on how much it would cost to build a website. So, how do you go about planning your expenses? The best thing to do is gather an idea of what you want included in your website, and then call an Internet marketing company like AAA Online Savings that offers business marketing business marketing services. Once you have a designer on the phone, discuss the details of your website thoroughly. After you have discussed the details of your website with a marketing consulting, consider having a budget range based on the quote they give you. That will give you a little room to work with in case you decide you want to add any other features to your website.